Epicurean Group is a food management service company dedicated to sustainable dining specializing in corporate and campus restaurants. Every fall they run a campaign to help reduce waste in their on campus or corporate kitchens. This identity was a modernized version from an earlier Go Green version. We felt that most people make an effort to recycle, but they could do a little bit more, so we renamed it Go Greener. Epicurean Group had problems with people throwing away good china instead of returning the dishes to be washed. Two humorous posters were created to get their attention. We also developed a series of tips for Reduce, Reuse and Recycle. These were posted through their social media channels, as well as on rotating picture screens, or as print posters by the food service tables.
Creative team: Jan Davis and Peg Champion