Project Description

Pedal Power: From Wacky to Workhorse was a unique exhibit that showcased 15 bikes, from one-of-a kind bikes made from scrap metal and recycled bike parts, to ultra modern electric bikes. The exhibit told the history about the pioneers behind the mountain bike and shocks used in the Paris Roubaix race, Greg LeMonde and the Tour de France, women cyclists, and many other stories. The small 1200 square foot gallery displayed numerous photos, informational graphics, video and areas for community participation stations such as a chalkboard wall, sound and light wheels for kids, and a 2-mile map to encourage new riders.

Project components: Identity, exhibit design and layout, online and print advertising, direct mail, graphics panels, banners and installation support