Project Description

Pedal Power: From Wacky to Workhorse. This unique exhibit showcased 15 bikes, from one-of-a kind creations made from scrap metal and recycled parts to ultra-modern electric bikes. The exhibit told the history about the pioneers behind the mountain bike and shocks used in the Paris Roubaix race, Greg LeMonde and the Tour de France, women cyclists and many other stories. The 1,200 square foot gallery displayed numerous photos, informational graphics and video. There were community participation stations, including a chalkboard wall, sound and light wheels for kids, and a two-mile map to encourage new riders.

Project components: Identity, exhibit design and layout, online and print advertising, direct mail, graphics panels, banners and installation support