Identity

Founded in 1968, Clay Lacy is a prominent nationwide provider of private jet services. Ahead of their 50th Anniversary, the company decided to completely revise their brand identity, including a new corporate look and feel, logo, advertising, brochures, and marketing and sales support materials. Also refreshed were building and street signage, wraps for vans and [...]

Identity for the Los Altos History Museum The Los Altos History Museum opened its doors in 1977. Since then, communities have changed and are more diverse, technology savvy and want more engagement with a museum. Museums must have first-class content with exhibits and programs that engage the visitor. This new identity reflects a broader vision [...]

Apricot STEM Fair The Los Altos History Museum has one of the few remaining apricot orchards in Silicon Valley. In 2018 they hosted a STEM Fair—Science, Technology, Engineering and Math—through orchard-themed games and activities. Over 400 community members participated for this one-day event. The Apricot STEM Fair is now an annual community event. Project components: Identity, [...]

Innovation and Impact Symposium This annual event focuses on emerging technologies in Mobility, Energy and the Built Environment. The identity converges the letter “I” in “impact and innovation” to form an upward arrow in the year. Sponsors and speakers come from startup, corporate, public and research communities to explore what it takes to integrate and [...]

Silicon Valley Eats: A Taste for Innovation The history of agriculture is a history of innovation. This exhibit told new generations about the orchards and canneries that once flourished here, and how the area continues to help shape how the world grows, eats and shares its food. Highlighted were today’s diverse cuisine, creative new sustainability [...]

Spirits Return: Cultural Traditions Keeping Memories Alive. This multicultural exhibit features seven cultural traditions by which people celebrate and honor their ancestor or loved ones who have passed on. The exhibit is divided in two main areas: the perimeter walls describe the origins to these traditions, as well as how they are celebrated locally, and the central portion focuses on individual families who share their [...]

Many homeowners may be paying too much property tax to comparable homes in their neighborhood. Home Tax Experts developed a free calculator to help the homeowner determine whether they could benefit by filing an appeal to lower their property taxes. Projects for this client included: identity, targeted direct marketing and a single page scrolling website. Visit site

Pedal Power: From Wacky to Workhorse. This unique exhibit showcased 15 bikes, from one-of-a kind creations made from scrap metal and recycled parts to ultra-modern electric bikes. The exhibit told the history about the pioneers behind the mountain bike and shocks used in the Paris Roubaix race, Greg LeMonde and the Tour de France, women [...]

The Glass Pumpkin Patch is an annual event in Los Altos, displaying artistic glass pumpkins and sea shells for sale from the well known glass art studio of Walkers & Bowes. This was a two-day fundraising event that benefited GreenTown Los Altos, a local nonprofit environmental organization. Project: Identity, postcards, event banners, social media banners as well as [...]

This juried art show featured original works by local artists, inspired by objects from the Los Altos History Museum’s own collection. These examples show the museum object on the left and the new original art on the right. Project components: Identity, direct mail, flyers, digital and print ads